His attachment to Supreme began in the sixth grade during his skating days, when he got put on to Tyler, The Creator, who routinely wore the popular brand while he was on the come up. See Photos of Juice Wrld in Fall 2018 Issue of XXL Magazine It’s good to give money to your family but your own personal stash, fuck is you saving for?” Money grows on trees in Juice’s world. It’s good to put money back into communities. “Trust me, it’s cool to invest,” Juice states. Spending this kind of money in one hour doesn’t faze him. Once he’s done there, Juice drops another $2,177.50 for a grand total of $6,006.58. After paying cash for the first round of Supreme drip, he heads across the street to Unique Hype’s newly opened second location, which serves as a more private shopping experience for special customers like Juice. He’s particularly fond of a cheetah-print book bag, which he immediately adds to his bill for a total of $3,829.08-but he’s not quite done. The store manager Lam Xie brings out even more Supreme T-shirts and jerseys for him to choose from. No dollar amount seems too big for Juice. The rapper is wide-eyed and on a mission despite getting little sleep the night before, since he headed straight to the studio after making his 2018 MTV Video Music Awards debut by performing his Billboard Hot 100 hit “Lucid Dreams,” a melodic Nick Mira-produced banger dipped in heartbreak and mental anguish. Witnessing Juice Wrld, who’s already decked out in his own blue Supreme T-shirt and Louis Vuitton Hawaiian-style top, peruse the racks in the compact store with his stylist Michael Hope, manager G Money, cousin Sean, childhood friend Millz and Juice’s girlfriend, is like watching a kid in a candy store. This afternoon, as the scorching hot August sun beats down on the Chinatown streets of New York City, Juice, born Jarad Higgins, showcases his insouciant attitude toward money inside Unique Hype Collection, a shop specializing in the resale of the skate-inspired men’s fashion brand Supreme. Juice’s financial situation is nothing to fret over thanks in part to a reported $3 million deal he signed with Interscope Records in March.
“It’s good to save money and have shit built for a rainy day, but nigga, he said rainy day, not a rainy month,” exclaims the rapper, who is equal parts a singer. On any of the 365 days in a year, sunny skies or stormy weather, the 19-year-old Chicago native spends cash without thinking too hard about empty pockets or one less zero in his bank account. Saving money for a rainy day isn’t really Juice Wrld’s style.
His ascent up the charts proves emo rap has found its rightful place once again.Įditor’s Note: This story originally appeared in the Fall 2018 issue of of XXL Magazine, on stands now. Juice Wrld's rise to hip-hop fame is no fluke.
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